22 September 2021

Trade Shows are back in business

22 September 2021

Events and exhibitions are back in business in Europe and North America. Digital events allowed us to partially continue with our plans despite the limitations, but the need for companies and organizations to return to face-to-face meetings is palpable.

Integrated Systems Europe (ISE) and Mobile World Congress (MWC) celebrated their 2021 edition outside the digital framework demonstrating the commitment of the sector to guarantee safe spaces for attendees and exhibitors, and the professionals ability to evolve through adverse situations. Thanks to this first impulse, more fairs have been added to the list of confirmed face-to-face events for this last quarter of 2021.

Automechanika, international fair for the automotive industry located in Messe Frankfurt (Germany), has been one of the first to open this September welcoming 10,000 attendees from 70 different countries.

October will give way to Expo Dubai, which hopes to bring together more than 200 countries and international organizations willing to cover topics such as climate change, health and education. Back in Germany, the world food and beverage fair Anuga will be held, while in Spain we are waiting for the World ATM Congress in Madrid and the Salón Náutico and Automobile fairs in Barcelona.

On the other hand, the leading technology fair Web Summit (Lisbon, Portugal) has insisted to return completely to the face-to-face format this November 2021 accompanied by more than 1,000 international speakers. After all, these conferences and exhibitions offer unique opportunities to share ideas and create synergies with disparate professionals. There is no more fluid and direct way than face to face.

The current 2022 calendar is far from the final version. The success of this last quarter and the pandemic stability have increased the confirmations. Although we are expecting the return of ISE and MWC to Barcelona in February, at MAC Group we are also pending to build stands for many other national and international fairs such as Light + Building, Alimentaria, Toy Fair (Spielwarenmesse) and Fitur.

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