Sustainability remains as one of the main topics of interest among the population and, therefore, we see more and more companies positioning themselves and incorporating practices of environmental responsibility in their production or methodology.
The demand has facilitated the emergence of new materials and ecological alternatives that exhibition organizers and stand building businesses take advantage of for their projects to reduce their impact and guarantee solid constructions that not interfere with brand identity or design creativity.
Then, what sustainable alternatives can we consider for exhibition stands?
Reduce, reuse, and recycle
The goal is to impact, both stand experience and aesthetics must be unique to attract the customer and show the products or services offered. Creating a surprising and visually appealing space does not have to be contrary to eco-friendly if we apply intelligent design.
The challenge is to create a flexible space. The elements that make up the stand must be dynamic and transformable, that is, they can be used in future events offering totally different appearances. We must ensure that the materials we choose are durable and can withstand both building and disassembly intact.
In addition to surviving use and over time, ideal materials must certify their responsible origin or be created from other materials and can be recycled or disposed of in an environmentally friendly manner. This may sound like a complicated selection process so here are some examples!
Lamp in Light & Building 2018 (Frankfurt, Germany)
Wood has been one of the main building materials throughout history and can offer us endless finishes and textures. It is a versatile and resistant material that can be used both for the creation of solid architectural structures and for decorative elements. It is an easily renewable component whose production and processing requires much less energy than others. It acts naturally as a heat insulator as well as purifying the air.
For a sustainable stand building, one option would be FSC or PEFC certified wood or to opt for alternatives made from recycled wood, packaging and other similar products. They can be made in wide shapes and sizes.
Steel, on the other hand, is a completely recyclable metal and very versatile also for the stand building, either one or two floors.
We can also count on sustainable options when we want to apply colour to exhibition stands. Eco paints are made from natural elements of vegetable or mineral origin, so they are healthier and are breathable, that is, they can regulate moisture. Being an aqueous-based product without solvents, it is flame retardant and leaves no odor.
Beyond the structure, we can add other elements to decorate the stand such as ecological carpets created from natural fibers (coconut, jute, sisal or bamboo) and native plants that improve the air while creating fresher and more welcoming environments. We can also rent furniture as a sustainable option.
Lighting and technology
Stands must be visual to attract attention. Whether highlighting products or creating environments, lighting and technology play a very important role in that function.
We can optimize energy consumption through countless alternatives, but LED lighting is the first choice in energy efficiency: have a life expectancy of 25,000 to 50,000 hours and waste very little energy in the form of heat so they are suitable for cabinets or any other sensitive space.
Similarly, we can ensure that any technology we incorporate, from sophisticated immersive experiences to computer monitors, meets an energy performance certificate that saves on consumption and generates less environmental impact.
Lumira in EASD 2019 (Barcelona, Spain)
In brief, the assembly of sustainable stands does not have to be complicated, although it does require greater attention when designing and choosing appropriate materials. It is gradually easier to access responsible natural resources and find alternatives that facilitate energy saving and the reduction of polluting emissions.