26 October 2018

Exhibition stand design and build: types and categories

26 October 2018

When we talk about being professional stand builders, there are many factors that influence the result of a good project: the design, the lighting, the arrangement of the elements, the materials, the technological devices on it, etc. But there is a key element that will determinate the success of our project and this is the typology of stand we choose for the construction of fair stands. In this post we will talk about the different types of stands we can find in the exhibition stand design and build to help anyone who needs to develop a project by choosing well. In this post we will distinguish between the main categories and typologies of fair stands, their similarities and their differences. If you are interested, keep reading to learn more about it!

Stand construction: two main typologies

In the field of fairs, congresses, exhibitions and corporate events stand builders can find many different solutions for carrying through their projects, but we can make a clear distinction between typologies by classifying them into two broad categories: modular or prefabricated stands and the customized stands.

Modular or prefabricated stands

The first group, also called system or modular stands, are usually simpler solutions since, in general, they represent a reinforcement system because they are prefabricated. But what is the construction of modular stands based on?

Modular stands are mainly manufactured using aluminum profiles and usually present standard measurements. These solutions give much less flexibility to both stand suppliers and customers and greatly reduce the possibilities of applying creativity and originality in the result. Although there are different models, sizes and shapes the end result ends up being much more homogeneous than the others, therefore, if what the company wants is to surprise or stand out from the others, we do not recommend using this type of solution for the exhibition stand design. On the other hand, this solution has some benefits, such as the price or the easy way of setting them up.

The setting up of modular stands is simple and is based on the assembly of aluminum parts. The creativity of the design will depend on each proposal, but generally modular stand building presents aesthetic limitations and making them stand out is much more complicated due to its standardization. That’s the reason why, as professional stand builders, we wouldn’t recommend choosing this kind of solution if the intention of the customer is to stand out from its competitors or make a difference as a leading company.

If we focus on the materials used for the construction of modular stands we say that the most popular are polypropylene or coroplast, polycarbonate, trovicel or thin melamines to make the panels that will make up the central structure of the fair stand. The stand builders can place graphics, screens, vinyl and different elements for decorating and complement the design of our stand.

Customized stands

On the other hand, we can find the second kind of stands, which are known as customized stands, referring to those that are manufactured specifically for a project, in other words, custom-made. This kind of structures presents a lot of advantages, both for the client, for the designer and for the technical team, since they are characterized by being exclusive and unique, and each of its parts is specially designed, manufactured and produced only for that project. Stand builders, during the production process for custom-made stands find that it is much more complex and itrequires great preparation and professionalism throughout the work process, from design to disassembly, through the phases of production, manufacturing, assembly and monitoring the work.

The benefits of choosing this kind of stands are obvious since they give the possibility of building any creative idea, choosing each one of the elements that will make it up individually, among them the materials. During the construction of bespoke stands we can use a wide range of materials as wood, MDF and others.

Among them are we can find painting applications, which can be lacquered or vinyl, but also fabrics, tempered glass, transformed acrylics and the use of a great variety of textures. When the exhibition stand design and build is custom-made you can also apply a wide variety of colors using different Pantones.

Custom stand design and build: Branding strategies  

Choosing this type of structures will involve a higher level of demand, therefore, it is important to choose the best stand builders and stand suppliers with a team that know perfectly the materials and techniques to carry it out, especially according to the project’s requirements. Building custom-made stands is usually more creative than working with modular structures, since most of them are thematic and have been planned in response to the marketing needs of the brand or company. For this reason, it is important that the project is detailed and well-studied and the execution is rigorous and made with quality criteria. Stand builders can take this opportunity to show their talent out by building stands like this.

The feeling that this kind of stands give away is often better, showing greater authenticity and exclusivity, because each part is manufactured fulfilling a specific purpose. In the construction of customized stands – obviously – also the investment is greater, because the stand suppliers are fully specialized, and the tools, materials and technologies used are much more advanced.


Design and assembly of customized stands: the creative process

To succeed in the construction of customized stands is appealing that the stand builders have enough experience, so that the process can be considered practically handmade and its results depend on how specialized the technicians are, who should have the ability of working with highly technical materials and tools, and they must know perfectly their characteristics, behaviors, resistances, reactions and limitations.

The stand designers are essential to carry out an accurate and faultless project, which will be developed perfectly after the production process, moving from the plans to the material reality. Stand builders are as important as them, and stand suppliers, ranging from carpenters, blacksmiths, glaziers, plumbers to other more specific professionals, according to the requirements of each project.

In this process the figure of the Project Manager is essential, who will work as a coordinator of all the agents involved in the creative process and taking the logistic and productive control of the whole project. The knowledge and experience of these professionals will greatly influence the degree of quality of the result, therefore, specific training, knowledge of operations and work processes, experience and solving ability are decisive factors to achieve success in exhibition stand design and build.

At Mac Group Stands & Events we have more than 25 years of experience working in all kinds of projects for our clients. We are specialized in the production of custom-made stands and each project means a new adventure for us. We believe that the aim, when carrying out the construction of stands is always to achieve what the client wants, adapting the project to their needs, making it grow with it and managing to exceed their expectations.

Construction of stands in Barcelona: Successful examples 

There are many examples that show the quality of our professional team’s work. At Mac Group Stands we are not only stand builders, but we also help our clients to reinforce their corporate image through creative, original and perfectly executed projects.


Over 20 years creating stands from Barcelona

Mac Group Stands & Exhibitions
París, 209  Principal 2ª – 08008 Barcelona (SPAIN)
T.: +34 934 194 879



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